For men who used to train. Lose the fat, keep the muscle and build the base for a proper recomposition — about a kilo a week, a few minutes a day. Snap what you eat, walk, keep protein high, and watch one number climb to 100,000.
Opening in Cape Town first · iPhone, then Android · No card to join the list
Sound familiar?
You trained in the week, played on Saturday, ate what you wanted — and it didn’t matter.
Then life got busy. Mostly the good kind of busy: a career, a family, late dinners, early flights, a knee that never quite healed. Nobody puts on 15 kg in a month. It’s half a kilo here, a kilo there, for years.
Then there’s a photo you don’t like. You start a diet on Monday. By Thursday there’s a braai, the scale is up, and you think: what’s the point?
Why comebacks stall
Salt, a late dinner, a glass of wine, a hard session — your weight swings one to two kilos overnight. That’s water, not fat. But on a bad morning it feels like proof you’ve failed.
So you skip a day of tracking. Then a week. Most people don’t fall off because they lack willpower. They fall off the moment they put the tool down.
Up 1.4 kg on a Monday. Down 0.8 on Wednesday. Every day a verdict.
The flat bit is a birthday dinner. The line barely noticed.
The method
Every other plan asks you to win every single day. 100k asks one thing: add yesterday to the total. A great day adds a lot. A bad day adds a little. Either way, you’re further along.
Why 100,000? By the standard rule of thumb it’s roughly 13 kg of stored body fat. At a sensible 1,000 a day — mostly from walking — that’s about 100 days.
How it works
Point your camera at the plate. The app estimates calories and protein in seconds and tells you how sure it is. Nudge the portion if it’s off, or type the kJ straight off the pack.
Walking does the burning; protein protects the muscle you already have. Your protein target is set from your body weight, and the bar fills up through the day.
Coffee in hand: step on the scale, drop in yesterday’s Oura or watch screenshot, tap close. The day’s deficit lands on your total. Reminders nudge you if anything is missing.
The coach
The coach inside the app reads your day and gives you one useful note — after a meal, every morning, and whenever you ask. Not “great job!” on autopilot. Not guilt when life happens.
A birthday dinner is part of the plan, not a break from it. 240 kcal is under 1% of what you’ve built. Today is a normal day: walk, 180 g protein.
That’s too little to keep muscle and sleep well. A bigger gap isn’t faster progress — it’s the kind that rebounds. Have a real dinner with 50 g+ protein.
That’s Sunday’s salt and carbs holding water. Your week banked 6,410 kcal and the trend is still heading down. Ignore the spike, trust the sum.
Made in Cape Town
Type energy straight off the pack in kilojoules — 100k converts it for you. Start with a real day of eating from Checkers, Spar and Woolworths, with steak, chicken and fish on rotation.
Yes, there’s carrot cake in there. A plan you can’t live with is a plan you’ll quit.
Why it exists
I’ve trained jiu-jitsu, ridden my bike and done EMS sessions several times a week. I’ve also weighed 125 kg.
The first time, I counted my way from 125 down to 95. Then came hard years in business, constant travel, and the rhythm was gone. At 105 kg a light went on. Same basics: count, walk, eat my protein. By 2024 I was back at 95.
Then it happened again. This time I only woke up at 107 kg, at almost 40. I’m on that third comeback right now, using this app.
Falling off isn’t the failure. Putting the tool down is.
— The founder, Cape Town
Who it’s for
The muscle is still under there. 100k takes the fat off at a steady pace while protein protects what you built — and leaves you with the base for a proper recomposition.
You have a solid, muscular build under the extra weight and want to keep it while the fat comes off.
You once trained, played or competed, and want that body back without living in a gym.
You’d rather walk an extra 4,000 steps than give up dinner with friends.
You want a few minutes a day, a clear number, no rule book.
You’ve never built muscle: you’ll get lighter, but “sculpted” needs strength training on top.
You want 10 kg in two weeks: this is the sane pace, about one kilo a week.
You’re under 18, pregnant, or have a history of disordered eating: please talk to a doctor first. 100k is not for you right now.
Price
At a steady pace, 100,000 kcal takes about 100 days. One plan, everything included, cancel any time.
App subscription · first 7 days free · cancel any time
The 100-day guarantee
We don’t want your money for an app you didn’t use. We want it for a comeback that happened. So if you put in 100 honest days and it didn’t work for you, tell us why and we refund every payment you made.
“Honest days” isn’t a feeling — the app records it. Full wording in our Terms.
Meet those four and the refund is full. No haggling.
No. Walking is the engine of 100k. Strength training helps you build shape and you’re welcome to do it, but the method works without it — especially if you trained in the past and the muscle is still there.
That’s exactly what 100k is built to avoid. Your protein target is set from your body weight, the pace is about a kilo a week, and there’s a personal floor you never go under.
No. Without one, the app estimates your daily burn from your body data. If you have an Oura, Apple Watch, Garmin or Whoop, drop in a screenshot of the day’s total burn and the app reads the numbers for you.
Roughly right, and honest about it: each estimate shows how sure it is, and you can adjust the portion or type the kJ from the label. The method counts a total over weeks, so being consistently close beats being perfect once and then giving up.
No meal plan, no banned foods. You eat normal food, keep protein high and walk more. The starter menu is an example to copy if you want a head start, not a rule.
Close at least 90 of your first 100 days, log your meals every day and weigh in at least 5 times a week. If it still didn’t work, write to us within 14 days after day 100, tell us why and confirm you followed the plan. We refund every payment in full.
Your data is stored in the EU, protected per account, and used only to run your plan. Meal photos are analysed automatically to estimate calories. You can export or delete everything from Settings at any time.
Any time, in two taps. Your free week doesn’t charge you if you cancel before it ends.
Join the early-access list. We’re opening in Cape Town first, and you’ll hear from us the day it’s ready.
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